There is no getting around it, social media is vital for business. It’s especially important for small businesses and startups because it helps them build a brand and cultivate and engage followers who will potentially stick with them throughout their journey. Therefore, understanding and using the top social media trends is worth it. To facilitate this, this list contains some of the expected trends for 2023.

    AI content creation

    AI has been used in various industries for a long time, but it is now more accessible than ever. Consider ChatGPT. ChatGPT can write an ad, demonstrated by one of the Mint Mobile viral ads shot by Ryan Reynolds. But there are other AI tools that can, for example, create an entire video with a simple script.

    Some social media platforms have even started integrating AI tools that content creators can use, and with all that power at their fingertips, it’s sure to have an impact in 2023. Few other big social media trends for this year are getting closer. . This is all the more true since it allows startups and small businesses to do a lot with less funding.

    Abbreviated content

    People love watching videos and they love short, digestible information. Given that many companies are already using videos as a marketing tool, they will definitely create abbreviated content to match the trend. For many, it might be possible to simply extract clips from the content they’ve already created to double the results. Additionally, several platforms focus on short videos, including:

    • ICT Tac
    • YouTube Shorts
    • Facebook Reels (Instagram)

    Beyond reusing old content as clips, many brands will strive to create unique, thoughtful content that captures the short attention span of the modern viewer.

    Rudy Mawer, CEO of Mawer Capital, says, “You need to post engaging content consistently if you want to succeed in online business. And if you’re serious about success, I recommend building a team dedicated to creating that content alone. If you continue to produce engaging content with consistency, you are sure to see success. »

    This is an important method to boost engagement, which is precisely why it’s one of the top social media trends for anyone looking to gain or maintain an edge in 2023.

    Augmented reality

    Augmented and virtual reality (AR/VR) is integrated into social media, allowing deeper interactions and better engagement with customers. VR adoption is still slow, but AR is already being used on platforms like Instagram in filters. But it offers more than that, with multiple applications that include:

    • Allow people to virtually try on clothes and accessories
    • Interactive Ads that improve viewing time
    • Games, which becomes an alternative to social networks thanks to augmented reality and virtual reality

    Interactive ads will be a major use case for AR technology. People pay the most attention to something when they are engaged, and there’s no easier way to engage someone than to engage them. It will be a powerful tool, especially when used in combination with the next big social media trends on the horizon.

    social commerce

    Social commerce has already entered the conversation, emerging as one of the top social media trends expected in 2020 and 2021. However, fears of an uncertain economic future have people fleeing in the opposite direction. But people kept shopping, and people will continue to shop.

    Social platforms are now part of the retail game, and many customers are considering making a purchase through social media. It’s even more promising, given that AR technology allows users to try on clothes and accessories before making a purchase.

    Video content

    The video content is already one of the top social media trends, and it’s been years. People prefer videos, and those who don’t use them to some extent are missing out on massive audiences. Plus, it’s only growing in importance with things like AI content creation and short-form video gaining momentum.

    However, AI-generated content and short videos aren’t everything. People also want long videos that are used to entertain or inform. They even want them together, with “Ludo-educational” booming after a few years of success.

    Spencer Hulse is news desk editor at Grit Daily. It covers the latest news on startups, affiliates, viral and marketing news.

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