Everyone TV is the new name for Digital UK, the organization that brings free UK television to everyone and the operator of Freeview, the UK’s largest platform, and its satellite twin, Freesat .

    Owned by the UK’s leading public service broadcasters, the name change is designed to reflect a revised mandate for the organisation: to lead the evolution of free, universal and high quality television, in a way that protects and reinforces the social connection provided by Britain’s Audiovisual Heritage.

    From now Everyone TV, a name meant to reflect the vital importance of cherishing the universal nature of television, will usher Britain into a new era where audiences can still watch their favorite PSB TV shows free of charge, regardless of the platform of their choice.

    Freeview and Freesat, which together offer 100% nationwide coverage and serve 18 million UK homes, will retain their consumer brand identity. But the global company now has a name that underlines its mission of ‘championing free TV for all’, serving every British household to preserve the nation’s shared love for unifying and magical TV moments.

    To herald the next chapter in the company’s story, there will be a new senior tier of directors at Everyone TV under CEO Jonathan Thompson, who is introducing his senior team to the industry at the Outside the Box conference. 2023 in London.

    “One of our tasks in the coming years is to defuse a threat to universality that may surprise the industry,” Thompson advised. “From the Queen’s funeral to the victory of the England women’s football team, shared moments of sadness and joy, drama and emotion, are now being brought simultaneously into every British home by our premier television industry. plan. But that could be lost in a future fragmented world of television viewing. At Everyone TV, we will lead the evolution of free-to-air TV services in the UK so that universality – in every sense of the word – remains a fundamental principle.

    Digital UK was founded in 2005 by Britain’s broadcasters and transmission companies to engineer the switch from the analogue aerial system that had brought television into our homes from the early days of BBC TV in the 1930s to the digital terrestrial television (DTT) we use today.

    “Digital UK has come a long way since it first implemented the digital switchover over a decade ago,” noted Caroline Thomson, who has been president of Digital UK for over a decade. “The new name perfectly reflects the organisation’s new role in running all of the UK’s free-to-air television services for the benefit of viewers and society at large. With a strong track record of delivering results, a culture built on partnerships and collaboration, and the support of public service broadcasters, I am confident he can continue to serve the UK public and the broadcasting ecosystem in the sense wide.

    “Over the next few years, television’s vital role in information and education as well as entertainment will require careful oversight to protect it,” Thompson said. “Having the right senior leaders in place at Everyone TV is critical to ensuring that we can achieve our strategic goals of successfully evolving our free-to-air TV platforms into the digital age and supporting the health of the long term free tv.”

    Everyone TV will have a team with what they say is unparalleled experience in areas of the TV industry that make everything else possible in the UK’s premier broadcast sector.

    The reinforced management team is now composed of:

    Commercial director:

    Deep Halder, former head of retail services and TV content at Samsung UK

    chief technology officer:

    Orf Warr, former CTO of Channel 4

    Product Manager (job share):

    Sarah Milton, Former Chief Operating Officer of Digital UK and Carl Pfeiffer, Former Head of Distribution and Platform Partnerships, Channel 4

    Finance director:

    Eric Mitchell, promoted to Chief Financial and Legal Officer

    From mid-February 2023, Everyone TV will also take up a new home in Triptych Bankside behind the Tate Modern, the venue for the Outside the Box conference on the future of free-to-air television.

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