DoubleVerify (DV), a digital media measurement, data and analytics software platform, announced the appointment of four strategic sales hires in the Europe, Middle East and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas and Taha Crorie are all joining DV to take on corporate sales roles, each focusing on areas related to products, agencies and partnerships.

    Whitelock’s previous experience in agency and sales – most recently at LoopMe – led him to join DV as Corporate Sales Director for Northern Europe. Having been part of Dentsu UK’s former buying and planning team, Amplifi, he will bring a wealth of experience to his new role, promoting and raising awareness of DV’s product range among Dentsu’s customer portfolio. .

    Another new director of corporate sales is Sargent who brings 14 years of industry experience to DV. Having spent time with global brands, such as TikTok and Twitter, he has worked with some of the biggest CPG brands in the world spanning international markets. At DV, Sargent will apply his remarkable experience to focus on new clients across the IPG network and a number of independent agencies.

    On the partnership side, Lucas has joined DV to further strengthen the company’s partnership with GroupM, with a particular focus on MediaCom and Essence. He has over 12 years of ad tech sales experience, having previously worked for Unruly and Mobsta, helping build the first from angel investment to acquisition.

    Finally, Crorie joined DV as Director of Corporate Sales to nurture and grow DV’s relationships with OMD EMEA, PHD Worldwide and Havas. Joining the business and financial advertising platform, Dianomi, and before that, Triplelift – where he made Omnicom the biggest agency patch in Europe – Crorie will deliver value to DV through agency sales for DV.

    Nick Reid, SVP and General Manager EMEA at DoubleVerify, said, “In the current climate, we are proud to invest and develop our business talents to work on our mission to build a better industry. With Brandon, Steve, Jonathan and Taha leading enterprise sales, we are well positioned to achieve this.

    The four new recruits are now in their posts and are based in London.

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