Entertainment Intelligence (Ei) has unveiled a new suite of product launches and platform developments for 2023.
The company provides Data and analytics solutions for the music industry.
Drawing on information from DSPs, social music and playlists, Ei currently processes over 1.3 billion rows of data per day for clients such as Exceleration Music, Foundation Media, Hopeless Records, MNRK Music Group, Secret City Records and more, plus Secretly and Concorde – two long-time customers who recently became co-owners.
“Being independent and art-focused doesn’t mean your music business can’t also have access to best-in-class data capabilities,” said Darius Van Arman, co-CEO of Secretly Distribution and Secretly Group, behind artists such as Bon Iver, Bright Eyes, Khruangbin, Japanese Breakfast, Mitski, Phoebe Bridgers, Sharon Van Etten, Toro y Moi, Yeah yeah yeah and more.
“Entertainment Intelligence is a key partner for us. Their streaming analytics platform allows us to compete with the biggest music companies in the world.”
Starting with the launch of Enterlytics v4 this year, the latest iteration of Ei’s enterprise client and digital dashboard product will provide more tailored solutions to help better understand catalog and emerging trends.
Ei provides granular data from streaming platforms such as Spotify, Apple, Deezer, YouTube and Pandora, as well as information from several social networks and video networks. Along with insights into playlist performance, stream source, over-indexing territories, and listening behavior, the platform is able to detect advanced “heartbeats” when old tracks in the catalog suddenly take over. momentum.
Enterlytics v4.1, a redesigned platform, will be rolled out to further improve data reliability and breadth. New tools allow customers to compare products, track artists by consumption type and audience demographics, analyze insights, and translate activity on social music streams, such as ICT Tac and Facebook Music, in marketing campaigns.
We discovered that an inactive catalog track was growing exponentially on TikTok and starting to move to other platforms
“In our first week of using Ei, we discovered that an inactive catalog track was growing exponentially on TikTok and starting to move to other platforms,” said Darin Soler, Head of Global Marketing and Business Partnerships, Exceleration Music. “We quickly identified and capitalized on the trend, alerted our DSP partners and mobilized marketing efforts.”
“Ei allows us to gain unique insights that impact our marketing campaigns across our business,” said Victor Zaraya, COO of Concord. “We appreciate the service and believe it is one of the factors that makes Concord different.”
Concord’s roster includes Dan Auerbach, Esperanza Spalding, GhostIggy Pop, James Taylor, Korn, Killer Mike, Nathaniel Rateliff, Robert Plant & Alison Krauss, REM, St. Vincent, Yola and more.
Ei is also expanding its team to drive the delivery of new analytics tools and services. Upcoming advancements such as better use of machine learning will predict trends to help customers in their decision making.
Bill Wilson, Senior Vice President of Operations and Innovation at MRNK music group (The Lumineers, Blueface, Chromeo, Kash Doll, Sevyn Streeter, RZA and more), said, “We’ve been able to significantly reduce our reliance on other metrics.”
Ei is primarily managed by Erik Gilbert, Greg Delaney and general manager Phil Birch.
On their work with Ei and their plans for 2023, Gilbert and Delaney said in a joint statement: “An exciting future awaits us, with the combination of new technologies and the expertise that our growing team provides. We will constantly innovate to digital and cultural levels.
For more stories like this, and to keep up to date with all our news, features and analysis, sign up to receive our daily Morning Briefing newsletter