Febreze mountain scent of the year 2023

    Febreze Announces Fragrance of the Year 2023Febreze

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    If you’re obsessed with taking note of all the design trends for 2023, from colors to interiors, your home fragrance should be on the list too! This year, Febreze returns with its highly anticipated Fragrance of the Year announcement for its most seductive and soothing aroma yet. Make room in your fragrance rotation for Mountain, a grounding scent that offers a welcome break from the hustle and bustle of busy schedules.

    “The world is prioritizing wellness more than ever,” said Rafael Trujillo, Master Perfumer at Febreze. “As we continue to bring mindfulness to the fore, connecting to nature has become an essential aspect of life.”

    Trujillo and a team of expert perfumers from the Febreze Fragrance Group concocted the fragrance to reflect how consumers feel at home. The team conducted intensive research focusing on seasonal odor analysis and global trend forecasting.

    Similar to how paint is used to boost mood, scented styling can do the same. The fragrance of the year 2023 pays homage to the beauty of the great outdoors, an alluring relief for anyone working from home in tight spaces. Mountain’s main olfactory note is alpine, a fresh scent reminiscent of a chilly winter day and crisp fruit. Alpine is enveloped in a charming blend of North American wildflowers and violet leaf, expertly complemented by a soothing scent of woody cedar.

    The Febreze Fragrance Group also looked at trends you’ll smell everywhere for candle connoisseurs looking for a new addition to their fragrance lineup. “We’re seeing nostalgia trends with modern updates to classic staples like vanilla, peppery and floral notes. During the colder months, we will see a leaning towards the quiet of a mountainside retreat in your home,” says Trujillo.

    Febreze Mountain transports you outdoors, inviting you into the peace of uninterrupted nature. The scent is formulated to match every home and fragrance style, whether you like to use air freshener, plug-in, fabric spray, melt waxes, or small space air freshener. But don’t stop there! Trujillo suggests customizing a scent for each room in your home by pairing scents for an overall vibe. Mountain is available online now or at major retailers nationwide for as little as $4.49 to $6.49. Escape the chaos of running around your house with Febreze Mountain, your moment of respite.

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