Network marketing company LifeVantage just announced major transformation initiatives, including a customer loyalty program and a new consultant compensation plan called “Evolve.”

    “We call this strategic transformation ‘LV360′ because we looked at not just one aspect of our consultants’ and clients’ experience, but every touchpoint in our model. We have laid the groundwork for this change over the past year with updates to things like our incentive program as well as product differentiation and positioning,”​ said Steve Fife, President and CEO of LifeVantage.

    Buying behavior

    fife said NutraIngredients-USA​that consumer buying trends paved the way for this revival.

    “Every element of this groundbreaking transformation was designed in response to changing consumer trends, while supporting growth opportunities and multiple paths to deserved success for our consultants,”Fife said. “It was important to us to have our Consultants who simply love the product and want to share and build customer loyalty, earn through their efforts while providing a path of earning for Consultants wishing to build a business while developing other managers and leaders. »

    Changes to social selling experiences on popular social platforms and the rise of influencer marketing were another major trend inspiring the initiatives included in LV360. “The opportunity to partner with brands and earn commissions on traffic and driving sales is familiar and embraced by consumers, as seen in the growth of influencer marketing over the past few years.”

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