Topline

    Paramount+ and Showtime announced on Wednesday that the two streaming services would be combined into a single app, after Netflix, Disney, HBO Max and Discovery+ all announced major changes to their platforms.

    Highlights

    Showtime’s streaming service will be merged with the Paramount+ app from Wednesday.

    They will be offered as a bundle at a reduced price until October 2: $7.99 per month for the “essential” plan, with ads, and $12.99 per month for the “premium” plan, without ads and allowing the downloading of content on mobile.

    After that, the prices will increase to $11.99 and $14.99 per month, respectively.

    Paramount+ currently costs $4.99 per month.

    Showtime will still be available as a standalone service through other distributors for $10.99 per month.

    Key Context

    After Netflix lost subscribers for the first time in a decade earlier this year, it announced it would launch a cheaper, ad-supported pricing tier that could roll out by the end of 2022. Disney+ announced this month that it would also launch a cheaper version of its platform with ads in December. Warner Bros. Discovery this month announced plans to combine its two streaming services, HBO Max and Discovery+, into a single platform next year.

    Further reading

    Netflix partners with Microsoft for ad-supported service despite subscriber losses (Forbes)

    Disney+ launches cheaper ad-supported tier in December (Forbes)

    HBO Max and Discovery+ will combine into one streaming service (Forbes)

    Netflix loses subscribers for the first time in a decade, shares fall 35% (Forbes)

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