To create a more efficient product photography process, some independent retailers have adopted the Aperture platform from Outward, Inc., an independent Williams-Sonoma, Inc. company and a pioneer in visual technology solutions for the furnishings. Old Brick Furniture & Mattress Company and Retreat Home Furniture report early success in using the platform to improve their online presence.

    “The images we’re able to get with the Aperture platform have changed the way we approach our marketing and online presence in just one month,” said Rachael Clark, chief digital experience and e-commerce for Old Brick Furniture Company, an independent retailer with eight locations in New York, Massachusetts and Vermont. “Our small team can now create content for social media, marketing and the design studio, in a very short time. Our design studio team is already using the best assets in their presentations to clients,” added Clark.

    “We recognize that now is the time to have quality assets. Rather than waiting for our manufacturing partners to supply assets or outsource photography services that can be costly, we integrate the technology in-house. We view Aperture as part of our strategic plan for growth. Additionally, this is an opportunity to expand the skills and contributions of our internal digital team and create deeper cross-functional partnerships with our merchandising team,” Clark continued. “We are able to shoot our products in constant lighting, with consistent angles, and we can change the background and lighting to convey a specific tone or mood of a collection, which gives us differentiates itself in the market.”

    “There are so many benefits for independent retailers using our platform, in particular. At a time when retailers are watching their spending more closely than ever, the Aperture platform is both highly efficient and effective,” said Gaurav Sethi, vice president of business development and co-founder of Outward Inc.

    Retreat Home Furniture, a Wisconsin-based destination for lodge and cabin owners looking for timeless collections and one-of-a-kind pieces, began working with Outward two months ago. The goal was to offer its customers an online shopping experience equal to that inside its store.

    “We’re not a large organization and we don’t have experienced product photographers on staff, so one of the hardest parts of building our online store was getting quality photos taken. with consistent angles, heights, sizes and clarity,” said partner Bill Milbauer. . Today, the retailer produces and uploads more photos per week to its website than ever before.

    “It was amazing to see how quickly and seamlessly Outward’s field service team got us started,” Milbauer said. “The system and its templates allow us to quickly and easily produce beautiful, vibrant photos, and now even our team members with no photography experience can easily edit and upload them. So far the whole experience has been outstanding.

    Outward, Inc. is a visual transformation and technology company. Since 2012, the company has been reinventing the way product photography is created, presented and consumed. Inspired by its extensive experience working with retailers and home furnishing manufacturers, Outward has developed a fully automated photography solution, the Aperture Platform, that makes it easy to produce and publish product photography. high impact for a variety of visual merchandising uses. After an initial training session with a dedicated team of experts who are part of Aperture’s Expert On-Premises Setup, manufacturers and retailers of all sizes and skill levels can produce high volume product images by pressing simply press a button and publish them. in any format – from e-commerce to traditional media. For more information, visit

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