Tinuiti, the independent performance marketing company for streaming TV, Google, Meta and Amazon, announced its acquisition of Ampush, a social platform-focused marketing agency that provides performance building and acquisition capabilities end-to-end customers.
Tinuiti says the acquisition expands and complements its paid social capabilities, in addition to now providing brands with access to social best practices, campaigns, creatives and data through industry-differentiated technology.
Founded in 2010, Ampush is based in New York and has nearly 90 employees, with additional presence in San Francisco and remotely. Ampush partners with e-commerce and subscription-based brands including Instacart and Starz.
Zach Morrison, CEO of Tinuiti, commented: “With Tinuiti’s acquisition of Ampush, we are unlocking a new level of social capabilities for customers designed not just for today’s landscape, but for long-term success – an end-to-end offering with expertise that combines creative with differentiated landing page technology and data.Not only are they the right company, they are also the right cultural fit that shares similar core values and philosophies for create employee happiness and establish an environment that gives its employees a culture of ownership.
This agreement marks the third acquisition since 2021 for Tinuiti, following the purchase of The Ortega Group, an Amazon specialist agency in March 2021, followed by Bliss Point Media in August 2021, officially launching Tinuiti’s Streaming+ division. Ampush CEO Jon Oberlander will lead Tinuiti’s social division as executive vice president, social and will report to Tinuiti’s chief solutions officer, Obele Brown-West.
Jon Oberlander, EVP Social at Tinuiti, added: “Since our inception in 2010, Ampush has built a reputation as a leading social agency, driven by a culture of ownership and performance-driven innovation. We believe in the power of our unique approach – leveraging both technology and creativity to solve the entire customer acquisition journey, from impression to conversion, to drive unprecedented growth for our customers. Today, we are extremely excited to bring this approach to Tinuiti, combining our talented teams and providing our clients with even stronger technology solutions across their entire portfolios.