January 24, 2023

    This paid coin is sponsored by Click Rain Inc.

    Marketers across the region who want to improve their digital marketing skills will attend the 10th Annual Trendigital Summit on February 9.

    The conference offers marketing professionals the opportunity to learn tactics to make their job easier, explore innovative strategies and the latest trends, and network with other industry players.

    Trendigital is hosted by Click Rain and Lemonly, two Sioux Falls marketing agencies that prioritize mastering best practices in a rapidly changing industry. Agencies are excited to facilitate an afternoon of learning and conversation among marketing leaders, in the hopes of giving attendees strategies they can put into practice in their day-to-day roles.

    “We’re focused on helping marketers do their jobs better – simplifying the complexity of digital marketing and giving marketers tools, tips and tactics to advance their skills,” said Kate Kotzea. , Vice President of Products and Services at Click Rain Inc. and Head Planner for Trendigital.

    “Whether you’re a marketing generalist working with a small in-house team or a specialist in a full-service agency, you’ll leave Trendigital with ideas and solutions you can implement immediately.”

    Guest Speakers to Discuss Brand Loyalty and Google Analytics Platform Transition 4

    The afternoon events, hosted at The District, will include two keynote presentations focusing on the value of brand loyalty and a major shift for website analytics.

    Well-known branding expert and author of several books on the subject, Deb Gabor, will deliver the keynote. Gabor is the founder and CEO of Sol Marketing and a sought-after speaker and media contributor.

    She will share strategies for building what she calls “irrational brand loyalty” – cultivating strong identification and engagement with customers so they become ardent fans and ambassadors of your brand.

    Chris Prendergast, Certified Web Analyst and COO of Click Rain Inc., is no stranger to the Trendigital scene. He delivered the closing keynote from last year’s event on the findings of the Digital State of the Midwest report, a research study conducted by Click Rain on how people in the Upper Midwest interact with digital marketing. .

    This year, Prendergast will deliver the closing keynote again, aimed at helping businesses through a major transition in Google’s widely used web analytics platform, moving to Universal Analytics’ Google Analytics 4, which will close more late this year.

    “TENx Talks” bundles tactical advice into 10-minute sessions

    New to Trendigital this year will be a series of five “TENx Talks” that will offer targeted takeaways in 10-minute sessions covering several hot marketing topics:

    • How to manage and optimize paid search in 2023 – Melissa Prostrollo, senior search strategist at Click Rain.
    • Email marketing tips to use today – Matt Paulson, founder and CEO of MarketBeat.
    • A three-word approach to targeting and curating your content – ​​Denise DePaolo, Director of Marketing and Public Relations at Great Plains Zoo.
    • Best Practices for Inclusion and Accessibility in Design – Molly O’Connor, Associate Director of Design at Lemonly.
    • Plan your content strategy to get the most out of your content – Nick Lorang, senior marketing and communications manager at Lemonly.

    Panelists will discuss creating a positive company culture through internal communication

    The final session of the conference will be a panel discussion on the theme of corporate culture, featuring leaders of organizations from various sectors.

    Panelists will share their experiences in building company culture, focusing on how marketers’ skills are an asset in crafting intentional and engaging internal communications to meaningfully connect with customers. employees and create a strong employer brand.

    Panelists will include keynote speaker Deb Gabor of Sol Marketing, Dr. Vance Thompson of Vance Thompson Vision, Isaac Jorgenson of Bender Commercial Real Estate Services and Danielle Crough of Interstates.

    Trendigital will kick off the afternoon of Thursday, February 9 at The District. Doors will open at noon and sessions will begin at 1 p.m. Tickets are available at trendigitalsummit.com.



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