The US Department of Justice has hit Google in an antitrust lawsuit over its alleged ad dominance.
The lawsuit was filed Jan. 24 in the Eastern District of Virginia and seeks to break Google’s dominance in the online advertising market by asking a court to compel the company to divest its Google Ad Manager suite.
The suit also seeks a court order restraining Google from further engaging in any of the anticompetitive practices described in their lawsuit.
The DoJ action is joined in the lawsuit by California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee and Virginia.
“Competition in the ad tech space is broken, for reasons that were neither accidental nor unavoidable,” the DoJ alleges in the lawsuit. “An industry giant, Google, has corrupted legitimate competition in the ad-tech industry by engaging in a systematic campaign to take control of the wide range of high-tech tools used by publishers, advertisers and brokers, to facilitate digital advertising.”
“Having inserted itself into all aspects of the digital advertising market, Google has used anti-competitive, exclusionary and unlawful means to eliminate or significantly lessen any threat to its dominance in digital advertising technologies,” according to the lawsuit. . “The United States and the plaintiff states bring this action for violation of the Sherman Act to end Google’s anti-competitive system, dismantle Google’s monopoly hold on the market, and restore competition in digital advertising.”